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".............after your presentation - I knew we had to ensure our company (and particularly my staff) was Spam Act compliant. We bought your book and followed the well structured and easy to understand recommendations...... I can now sleep a little easier. Thanks David David Waterhouse
".......... I am not sure if your presentation was meant to scare us into buying your book - well it did - but I am glad I made the investment to ensure that our business is compliant - and more importantly all my staff are meeting the regulations. Thanks for putting the information into an easy to follow and understand format." Trevor Devine
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Under the Spam Act, potential penalties of up to $1.1 million per day may be imposed on any business by the Federal Court. Are you or your employees accidentally spamming? Spamming is not about sending thousands upon thousands of unsolicited emails. Your business could be classed a spammer if an employee sends ONE (1) solitary email, a single SMS, MMS message or instant message. DO YOU KNOW WHAT YOUR The Consequences are Damning By inadvertently spamming you and your business could incur expensive penalties that would send most business owners to the wall. A small business owner in Perth recently faced the full consequences of contravening the Spam Act. In 2006 Clarity 1 Pty Ltd was fined $4.5 million and its Managing Director also fined $1 million. Am I trying to scare you to do the right thing and to comply with the Spam Act 2003? You bet I am. The governing body, Australian Communications and Media Authority (ACMA) has also recently fined
Let me emphasise non-compliance with the Spam Act could prove costly for businesses and their owners particularly to a small business working on tight margins. Mr. Chapman of the ACMA said, “…… all businesses sending commercial electronic messages must make sure that they and their staff fully understand the requirements of the Spam Act. In mass marketing campaigns, with their potential to create significant inconvenience, or indeed hardship, on consumers, ignorance of the law is not an acceptable defence.” "ACMA expects all businesses, irrespective of their size, to have the necessary processes in place to ensure that all their e-marketing activity is compliant,” Mr. Chapman added. The Good News Penalties can easily be avoided by taking the time to understand the fundamentals of compliance with the Act. But like any Government Act, the Spam Act 2003 is written in complex legal and jargoned manner that needs a lawyer or suitably qualified legal representative to decipher.
We have taken great lengths to provide you the information in simple to understand and read language that you can make sense of and execute in your business. The consequence of not doing so could be disastrous. Thus I encourage you to fully understand your legal requirements to the Spam Act and comply with them rigorously. A simple an inexpensive investment of $49 At only $49, The SP@M eBook in plain everyday language could be the most significant investment you make in your businesss this year. We also recommend that you have every staff member read this eBook and sign off that they have done so. We a have purposely left the a page blank and full of lines for that purpose. This signed document could possibly assist you and your business if an employee does not comply or ACMA contact you about any breaches. Remember: Early Bird Bonus Offer: Remember this is your bonus for acting quickly to secure your copy of the The Must Know Guide to the SP@M Act 2003 . The Must Know Guide to the SP@M Act 2003 Click Here to Order your Book Now! We have purposely tried to scare you in complying with the Act. It would be remiss of me though, not to point out the benefits and rewards of successful email or SMS marketing activities. I know I am preaching to the converted when I talk about email marketing and the like, so please don’t stop your activities in doing so, just be aware of the parameters you need to follow. I continually wish you every success in your Online Marketing activities. You are important to us. If you are having problems ordering, please let us know by e-Mail or phone 1800 853 390 Any questions?? Feel free to contact us and we'll explain the advantages of having this eBook as part of your business armoury.
Business WIN Books
An extra service we provide is an in-house 2 hour educational session for your staff – so you are sure every person in your organisation is aware of their requirements under the Spam Act 2003.
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International Machinery Parts Pty Ltd $4,400 for breaches of the Spam Act - IMP Mobile failed to provide a functional unsubscribe facility when sending messages to mobile phones.
